Last updated: 2025-11-20

Humble Group AB (“Humble Group”, “we”, “our”, “us”) is committed to protecting your privacy and ensuring that your personal data is handled responsibly, transparently, and in accordance with the General Data Protection Regulation (GDPR) and all applicable data protection laws.

This Privacy Policy applies to the website humblegroup.com (“the Website”) and describes how we collect, use, store, and safeguard your personal data. By using the Website, you acknowledge that you have read and understood this Privacy Policy.

If you have any questions regarding this policy or our data practices, you may contact us at:
[email protected] 

1. Data Controller

The data controller responsible for the processing of your personal data is:

Humble Group AB (publ)
Ingmar Bergmans gata 2,
Stockholm 114 34
Sweden

Organization no:  556794-4797
Email: [email protected]
Website: humblegroup.com

2. Personal Data We Collect

We collect personal data in the following situations:

2.1 Data You Provide to Us

When you contact us through forms or communication channels on the Website, we may collect:

• Name

• Email address

• Phone number

• Company name

• Billing or delivery address (if applicable)

• Any information you voluntarily include in messages

2.2 Automatically Collected Data

When you access our Website, certain technical information is automatically collected:

• IP address

• Browser type and version

• Device type and operating system

• Pages visited and time spent

• Referring URLs

• Cookie identifiers

• Interaction data (clicks, scrolls, navigation)

2.3 Data from Business Interactions

For suppliers, partners, and customers, we may additionally process:

• Contact details of representatives

• Banking information (for payments)

• Contractual documentation

• Order and transaction history

2.4 Sensitive Data

We do not intentionally collect sensitive personal data. If you voluntarily provide such data, it will only be processed if strictly necessary and with appropriate safeguards.

3. Why We Process Your Personal Data (Purpose & Legal Basis)

We process your personal data for the following purposes:

3.1 To Operate the Website

• Ensuring website functionality and performance

• Analyzing user behaviour to improve user experience
  Legal basis: Legitimate interest (Art. 6(1)(f))

3.2 To Respond to Inquiries and Communications

• Handling contact requests, business inquiries, and customer support
  Legal basis: Legitimate interest & Contract (Art. 6(1)(b),(f))

3.3 Supplier and Partner Management

• Order placement

• Complaint handling

• Logistics coordination

• Contract management
  Legal basis: Contract & Legal obligation

3.4 Marketing and Communications

• Newsletters (only with consent)

• Invitations, updates, and brand communication
  Legal basis: Consent or Legitimate interest (depending on channel)

3.5 Legal Compliance

• Accounting and bookkeeping

• Food safety reporting requirements

• Compliance with requests from public authorities
  Legal basis: Legal obligation (Art. 6(1)(c))

4. Data Retention

We store personal data only as long as necessary:

When data is no longer needed, it is securely deleted.

5. Sharing of Personal Data

We may share data with:

5.1 Service Providers (Data Processors)

Such as:

• IT service providers

• Cloud hosting providers

• Email & communication platforms

• Website analytics tools

• Payment and invoicing systems

These parties only process data on our behalf and under strict confidentiality agreements.

5.2 Legal and Regulatory Authorities

Only when required by law.

5.3 Other Third Parties

We do not sell personal data.
We may share anonymized analytics data with partners.

6. International Transfers

We strive to keep data within the EU/EEA.
If transfers occur to third countries, they are protected by:

• EU Standard Contractual Clauses (SCCs)

• Adequacy decisions

• Additional safeguards (encryption, minimization)

7. Your Rights Under GDPR

As a data subject, you have the right to:

•  Access your personal data
• Rectify incorrect or incomplete information
• Request deletion (“right to be forgotten”)
• Request restriction of processing
• Object to processing (including marketing)
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact:
[email protected]

8. Cookies & Tracking Technologies

humblegroup.com uses cookies to:

• Improve website performance

• Personalize content

• Analyze website usage

• Deliver marketing (if consented)

Non-essential cookies are only activated with your consent via the cookie banner.

A full Cookie Policy can be provided as a separate document if desired.

9. Data Security

We use appropriate technical and organizational measures to protect your data, including:

• Secure servers

• Data encryption

• Access controls and authentication

• Monitoring and intrusion prevention

• Staff confidentiality agreements

• Regular audits and risk assessments

10. Links to External Websites

Our Website may contain links to external sites.
We are not responsible for their privacy practices or content.

11. Filing a Complaint

You have the right to file a complaint with the supervisory authority:

Integritetsskyddsmyndigheten (IMY)
Website: imy.se
Email: [email protected]
Phone: 08-657 61 00

12. Updates to This Privacy Policy

We may update this Privacy Policy when necessary to comply with legal requirements or changes to our services. The latest version will always be available on humblegroup.com.