Hemmakväll, a leading confectionery and snacks retailer with 69 stores, and Privab, a nationwide grocery wholesaler, have signed a cooperation agreement that marks the beginning of a new phase of joint growth. The partnership unites two of Sweden's most prominent players in the grocery trade and will create new opportunities for Privab and Hemmakväll to grow and develop together. Hemmakväll sees great advantages in Privab's broad range and their ability to quickly adapt to market needs.
The collaboration will start on January 1, 2025 and is expected to generate annual sales of approximately SEK 70 million for Privab. The agreement is also expected to open up for further collaborations and development initiatives in the long term.
"We are proud of the partnership with Hemmakväll where we look forward to working together long-term and on a strategic level. The partnership also underlines the attractiveness of Privab's distribution platform and our commitment to create long-term growth, through partnerships with leading retail chains in the Swedish market." - Niklas Andersson, CEO, Privab.
"Privab's range fits perfectly with our profile, and their high flexibility makes them the ideal partner to ensure we can always offer our customers the best range." - Jan Richter, CEO, Hemmakväll.
"We look forward to working with Hemmakväll, a brand associated with quality and innovation. This partnership is an important milestone in strengthening our market position and driving sustainable growth. Together, we will be able to take our customer offerings to the next level." - Magnus Runestam, Sales Manager, Privab.
About Privab
Privab is a nationwide wholesaler specializing in supplying the Swedish grocery and service trade with a wide range of products in confectionery, snacks, drinks and food.
About Hemmakväll
Hemmakväll is a Swedish chain of stores specializing in the sale of confectionery and snacks. With 69 stores across the country, the company is one of the leading players in the candy trade in Sweden. In addition to its wide range of sweets, chocolates and snacks, Hemmakväll also offers movie rentals and various types of entertainment products. The company is known for providing customers with an experience around its products, with a focus on quality and a wide range that attracts both spontaneous and planned consumption.
For further information, please contact:
Simon Petrén, CEO, Humble Group AB
E-mail: simon.petren@humblegroup.com
The information in this press release has been published through the agency of the contact person set out above, at the time stated by Humble Group's news distributor Cision at the publication of this press release.
About Humble
Humble Group is a Swedish FMCG group delivering next generation consumer products that are better for people and the planet. Humble's operations consist of the business segments Future Snacking, Quality Nutrition, Sustainable Care and Nordic Distribution, which have a focus on health and sustainability. The company aims to drive organic and structural growth through acquisitions and with synergies in the business units. For more information visit www.humblegroup.com
Humble is listed on Nasdaq Stockholm, First North Growth Market, under the ticker HUMBLE
FNCA Sweden AB is Humble's certified adviser.
