Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Location:
Sweden
Segment:
Carls-Bergh Pharma develops and manufactures self-care products for better health. Their focus is on safe and trustworthy products of the highest quality. Customers include retailers of dietary supplements and natural remedies as well as manufacturers in the health and nutrition sector. Carls-Bergh Pharma can help you with product development and provide a quote for manufacturing or packaging your product.
Founded
Joined Humble
Location:
Germany
Segment:
MARABU Markenvertrieb GmbH is an international marketing and sales company in the FMCG sector. It provides customers in the pharmacy, grocery and specialty retail sectors with Humble Group’s own brands as well as external brands for which MARABU owns exclusive sales and licensing rights.
Founded
Joined Humble
Location:
Norway
Segment:
Founded in 1975, Vitalkost AS is one of the pioneers in the import and sale of organic food products in Norway.Today, Vitalkost AS is a company that imports and distributes organic food products, including beverages, snacks, food, natural skin care and supplements. For dietary supplements, Vitalkost AS sells and distributes its own brand: Shift High End Supplements. Which is one of the leading premium brands in the Norwegian dietary supplement market.Vitalkost AS has everything under one roof in our premises and warehouse at Barkåker just outside Tønsberg.Vitalkost is in positive development and growth and we have high ambitions to grow further. As part of our growth strategy, we have, among other things, strengthened the staffing of the pharmacies.Other growth areas are cosmetics and the development of EMV for daily consumer goods, as well as the further development of strong brands within dietary supplements.Vitalkost also has a growing export business. Especially in Denmark and China we have very good partners representing our premium brands.In 2023 Vitalkost AS will hold a BRC certification. This will make us even more attractive as a supplier of food products in the Norwegian market.
Founded
Joined Humble
Location:
Sweden
Segment:
Green Sales Distributions is a leading supplier of environmentally conscious and healthy lifestyle products in FMCG. They market several well-established and leading functional confectionery brands while catering to the vegan, sugar-free and lactose-free market under their own brands Green Star and DeBron. Green Sales Distribution has extensive experience in product development and innovation and has successfully grown the business with a steady increase in sales and profitability over the last 5 years.
Founded
Joined Humble
Location:
United Kingdom
Segment:
Amber House is based in Lewes, UK. The company markets, sells and distributes its own brands as well as licensed products mainly in the beauty and health sector to leading companies and chains such as Boots and Primark.
Founded
Joined Humble
Location:
Poland
Segment:
Amerpharma is a market-leading European manufacturer of sugar and low-calorie sauces, jams and syrups. The company has its own production facilities and sells products under its own brands to around 100 customers in Europe, Asia, the USA and the Middle East. The company has a strong focus on product innovation and development and has been successful in recent years in developing unique food products where sugar has been replaced by protein and natural sweeteners.
Founded
Joined Humble
Location:
Portugal
Segment:
FancyStage is a leading Portuguese manufacturer of high-tech FMCG products, with a range in cosmetics, beauty and wellness. The company has enjoyed fantastic growth since its inception in 2012 and was awarded in 2019 by the Financial Times as the fastest growing company in Portugal and ranked 139th in Europe. The company has a very strong retail network in Southern Europe.
Founded
Joined Humble
Location:
Sweden
Segment:
Golden Athlete was founded in 2014 when they began their journey towards offering Sweden’s widest and most specialised range of supplements, fitness clothing, tools and sports nutrition. The company’s 17 stores were recently named Chain Store of the Year and have recently launched their full range online. The company markets and sells its own brands including Slender Chef, Viterna and Nordic Sports Nutrition and Fitnessgrossisten. The company also holds the distribution rights for several leading international brands.
Founded
Joined Humble
Location:
Sweden
Segment:
Beson supplies the Scandinavian market with products for everyday consumption such as candles, household cleaning products and bath and body products – both under its own brands and private labels. Beson’s success is a result of offering an attractive product portfolio and constantly working to improve its offering in collaboration with its customers.
Founded
Joined Humble
Location:
Sweden
Segment:
Vitargo is the world’s leading patented carbohydrate supplement that delivers the fastest body fuel before, during and after exercise. Vitargo’s superiority means it also supports same-day recovery for tournament competitions and multi-training days. Vitargo’s claims are all science-based, with all on-pack properties supported by published scientific research.
Founded
Joined Humble
Location:
Sweden
Segment:
Delsbo Candle is a Swedish company that is a leader in the production of candle manufacturing, and specializes in the production of eco-labeled candles. Delsbo was the first to get the Nordic Ecolabel on its candles and is today the only candle producer in the world that manufactures its entire volume in accordance with the Nordic Ecolabel criteria.
Founded
Joined Humble
Location:
Norway
Segment:
Fitnessgrossisten AS is a Norwegian company founded in 2012. From a modest start in a small warehouse of 50 square meters, the need for more space has steadily grown. After several relocations, we are now based in a modern high-bay warehouse of 1,200 square meters in Kristiansand.
Founded
Joined Humble
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Location:
United Kingdom
Segment:
Founded
Joined Humble
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
True Gum was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Location:
Denmark
Segment:
Founded
Joined Humble
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
Location:
Australia
Segment:
Founded
Joined Humble
NATY is a pioneer, trailblazer and leader in the eco-friendly baby and feminine care market with more than 50 products focused on caring for people and the environment. NATY uses renewable and compostable materials wherever possible – the conventional oil-based plastic has been replaced with a plant-based plastic on the skin while ensuring the goal of matching conventional brands in terms of performance. Founded in 1994, NATY nappies remain one of the most environmentally friendly disposable nappy options on the market.
Location:
Sweden
Segment:
Founded
Joined Humble
Countries With Our Local Teams
Markets Covered Through Distributors
Continents of Global Presence
Points of Sale Worldwide
Sweden
United Kindom
Other Countries
Rest of Nordics
Australia
USA
Humble Group was born out of an ambition to challenge conventional FMCG companies with a focus on products that are better for you and the planet. With sustainability as our guiding principle, we are building a platform to create synergies and a structure for increased growth and profitability within the group companies. The Group’s strategy is to grow organically and through acquisitions, supporting companies led by strong entrepreneurs. Our vision is to become the leading group of companies for consumer products with a focus on health and sustainability.
The FMCG industry is one of the world’s largest markets and is undergoing a major transformation. Digitalisation and consumer groups such as Millennials and Generation Z are forcing a rapid change in consumer behaviour. The number of new brands and products rapidly establishing themselves and growing into leading positions has never been greater.
Humble Group has several fast-growing and new brands in its portfolio. A key part of its growth strategy is to own ‘pioneering brands’ – where it can demonstrate product concepts, change and consumer and retailer demand for its solutions.
Humble Group has developed a wide range of products with unique properties and value propositions for consumers in terms of function, nutrition and sustainability. The Group has a clear focus on fast-growing segments within FCMG such as foodtech, functional food, eco- and sustainable beauty.
Humble Group targets a global FMCG market, an industry with a turnover of over SEK 100,000 billion. The company already has customers on every continent and distribution networks in a large number of countries.
