Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Location:
Sweden
Segment:
Wellibites is a healthier alternative to ordinary sweets, with a unique formula that contains vitamins and minerals. The products are completely sugar-free, vegan and contain only natural flavours and colours. Wellibites is now available in most Swedish supermarkets and is also being launched internationally. Wellibites is on a mission to contribute to better health in its own way – one small step at a time.
Founded
Joined Humble
Location:
Sweden
Segment:
Naty is a Swedish pioneer in verfied skin-safe and plant-based hygiene care and a Certified B Corporation™, offering more than 30 baby and feminine care products developed with safety, functionality, planet and transparency in mind. Since 1994, the company has worked to replace fossil-based plastics with biobased materials and independent third-party verification across its portfolio. True care, certified.
Founded
Joined Humble
Location:
Sweden
Segment:
Limitless Brands is a Swedish brand house within sports nutrition, health, and functional foods. We own and develop the premium brands Viterna, Slender Chef, and Ignited Accessories, and are responsible for the entire value chain from product development and quality assurance to packaging design, marketing, e-commerce, and retail.
In addition to our own brands, we manage exclusive distribution of international products in dietary supplements and training equipment, enabling us to offer a broad and dynamic portfolio that meets the needs of specialty retail, grocery retail, and online channels.
Founded
Joined Humble
Location:
Sweden
Segment:
Grahns Konfektyr AB is a leading Swedish confectionery manufacturer with a wide range of products and a strong position in sugar-free and sugar-reduced confectionery. The company is run by a young entrepreneurial team with extensive experience in product development, branding and sales of confectionery. Their confectionery can be found pre-packed in bags or in the loose confectionery section of major retailers.
Founded
Joined Humble
Location:
Sweden
Segment:
Privab is a nationwide market player in trade and logistics partners in mainly confectionery, snacks, sports nutrition and beverages to consumer goods chains and independent local customers.The companies also provide a number of concepts such as MyWay (store concept), Gottmix (bulk candy) and NRG FOOD (gym and sports nutrition) to hundreds of stores around Sweden.
Founded
Joined Humble
Location:
Sweden
Segment:
Where every bite is a journey into the heart of Swedish sweetness. Born from a passion for crafting the finest candies, our brand combines traditional Swedish recipes with a modern twist, creating a unique confectionery experience that delights both young and old.
Founded
Joined Humble
Location:
Sweden
Segment:
Franssons is a Swedish family business based in Gränna that produces confectionery, foam and jelly products for the Swedish market. They also export products to the Nordic countries and the rest of Europe.
Founded
Joined Humble
Location:
Sweden
Segment:
Grenna Polkagriskokeri is a family-owned company that produces and sells polkagris and other confectionery. The products are manufactured in the company’s own factory in Jönköping. Grenna Polkagriskokeri sells its products in attractive packaging both online and directly to consumers via its shop in Gränna. They also have a small polkagricookery next to the Gränna shop where consumers can see how the production is done.
Founded
Joined Humble
Location:
Sweden
Segment:
La Praline is a family-owned producer of chocolate truffles and is one of Sweden’s leading confectionery producers. La Praline has a wide range of truffles in different flavours, and all products are produced locally outside Borås. The products are sold under the La Praline brand to shops and wholesalers, and are also available as private label to customers in Sweden and internationally.
Founded
Joined Humble
Location:
Sweden
Segment:
First Class Brands of Sweden AB is the company behind strong brands such as Pro!Brands, HealthyCo and Aloes. They are also the leading distributor of the Humble Group’s product portfolio to the daily grocery trade in Sweden.
Founded
Joined Humble
Location:
Sweden
Segment:
Founded in 1980, Ewalco is one of Sweden’s leading suppliers of raw materials and ingredients. EWALCO has extensive experience in industrial flows, which makes them a reliable partner in the food and feed industry. They are an active partner in our customers’ production and product development and also support with efficient logistics solutions.
Founded
Joined Humble
Location:
Sweden
Segment:
Bars Production is a Swedish manufacturer specializing in high-quality private-label energy and protein bars. With a strong focus on product development and innovation, they support brands throughout the entire process – from early concept and recipe creation to full-scale production and packaging.
Founded
Joined Humble
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Location:
United Kingdom
Segment:
Founded
Joined Humble
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
True Gum was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Location:
Denmark
Segment:
Founded
Joined Humble
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
Location:
Australia
Segment:
Founded
Joined Humble
Go Superfoods is a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira, as well as wholesale ingredient sales and private-label production. Go Superfoods is also the rights holder of the “Sevenhills Wholefoods” brand, which is sold directly to consumers online.
Location:
United Kingdom
Segment:
Founded
Joined Humble
Countries With Our Local Teams
Markets Covered Through Distributors
Continents of Global Presence
Points of Sale Worldwide
Sweden
United Kindom
Other Countries
Rest of Nordics
Australia
USA
Leading the transformation towards healthier snacks and confectionery.
Natural brands and a trusted retail partner in personal and home care.
Contract manufacturing and strong brands in sports nutrition and dietary supplements.
Wholesale and distribution partners that accelerate growth for our companies.
Humble Group was born out of an ambition to challenge conventional FMCG companies with a focus on products that are better for you and the planet. With sustainability as our guiding principle, we are building a platform to create synergies and a structure for increased growth and profitability within the group companies. The Group’s strategy is to grow organically and through acquisitions, supporting companies led by strong entrepreneurs. Our vision is to become the leading group of companies for consumer products with a focus on health and sustainability.
The FMCG industry is one of the world’s largest markets and is undergoing a major transformation. Digitalisation and consumer groups such as Millennials and Generation Z are forcing a rapid change in consumer behaviour. The number of new brands and products rapidly establishing themselves and growing into leading positions has never been greater.
Humble Group has several fast-growing and new brands in its portfolio. A key part of its growth strategy is to own ‘pioneering brands’ – where it can demonstrate product concepts, change and consumer and retailer demand for its solutions.
Humble Group has developed a wide range of products with unique properties and value propositions for consumers in terms of function, nutrition and sustainability. The Group has a clear focus on fast-growing segments within FCMG such as foodtech, functional food, eco- and sustainable beauty.
Humble Group targets a global FMCG market, an industry with a turnover of over SEK 100,000 billion. The company already has customers on every continent and distribution networks in a large number of countries.
