M. Willumsen AS is a dynamic company based in Norway and sells a range of cosmetic brands to Perfumeries, Interior Shops and Drug Stores as well as to Pharmacies, Health Food Shops, Supermarkets and Wholesalers.
Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Location:
Norway
Segment:
M. Willumsen AS is a dynamic company based in Norway and sells a range of cosmetic brands to Perfumeries, Interior Shops and Drug Stores as well as to Pharmacies, Health Food Shops, Supermarkets and Wholesalers.
Founded
Joined Humble
Location:
United Kingdom
Segment:
Jutexpo is a family business founded in 2002 by Father & Son, Sam & Barrie Turner.
Pioneers of the Reusable Bags Market
Founded
Joined Humble
Location:
United Kingdom
Segment:
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Founded
Joined Humble
Location:
Sweden
Segment:
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Denmark
Segment:
True Co. was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Founded
Joined Humble
Location:
Australia
Segment:
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
Founded
Joined Humble
Location:
United Kingdom
Segment:
Go Superfoods is a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira, as well as wholesale ingredient sales and private-label production. Go Superfoods is also the rights holder of the “Sevenhills Wholefoods” brand, which is sold directly to consumers online.
Founded
Joined Humble
Location:
Sweden
Segment:
Privab is a nationwide market player in trade and logistics partners in mainly confectionery, snacks, sports nutrition and beverages to consumer goods chains and independent local customers.The companies also provide a number of concepts such as MyWay (store concept), Gottmix (bulk candy) and NRG FOOD (gym and sports nutrition) to hundreds of stores around Sweden.
Founded
Joined Humble
Location:
Sweden
Segment:
Tweek is one of the market leader in sugar-reduced sweets. The company has a broad portfolio of both packaged and loose-weight sweets, all with a base of natural ingredients and fibre, which reduces the calorie value by up to 50% compared to traditional sweets. Thanks to its strong product range and effective marketing, Tweek has established a market-leading position in Sweden, with its sights set on the rest of the Nordic region, the UK and Germany. behind strong brands such as Pro!Brands, HealthyCo and Aloes.
Founded
Joined Humble
Location:
Sweden
Segment:
First Class Brands of Sweden AB is the company behind strong brands such as Pro!Brands, HealthyCo and Aloes. They are also the leading distributor of the Humble Group’s product portfolio to the daily grocery trade in Sweden.
Founded
Joined Humble
Location:
Sweden
Segment:
First Class Brands of Sweden AB is the company behind strong brands such as Pro!Brands, HealthyCo and Aloes. They are also the leading distributor of the Humble Group’s product portfolio to the daily grocery trade in Sweden.
Founded
Joined Humble
M. Willumsen AS is a dynamic company based in Norway and sells a range of cosmetic brands to Perfumeries, Interior Shops and Drug Stores as well as to Pharmacies, Health Food Shops, Supermarkets and Wholesalers.
Location:
Norway
Segment:
Founded
Joined Humble
Jutexpo is a family business founded in 2002 by Father & Son, Sam & Barrie Turner.
Pioneers of the Reusable Bags Market
Location:
United Kingdom
Segment:
Founded
Joined Humble
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Location:
United Kingdom
Segment:
Founded
Joined Humble
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
True Gum was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Location:
Denmark
Segment:
Founded
Joined Humble
Countries With Our Local Teams
Markets Covered Through Distributors
Continents of Global Presence
Points of Sale Worldwide
Sweden
United Kindom
Other Countries
Rest of Nordics
Australia
USA
Leading the transformation towards healthier snacks and confectionery.
Natural brands and a trusted retail partner in personal and home care.
Contract manufacturing and strong brands in sports nutrition and dietary supplements.
Wholesale and distribution partners that accelerate growth for our companies.
Humble Group was born out of an ambition to challenge conventional FMCG companies with a focus on products that are better for you and the planet. With sustainability as our guiding principle, we are building a platform to create synergies and a structure for increased growth and profitability within the group companies. The Group’s strategy is to grow organically and through acquisitions, supporting companies led by strong entrepreneurs. Our vision is to become the leading group of companies for consumer products with a focus on health and sustainability.
The FMCG industry is one of the world’s largest markets and is undergoing a major transformation. Digitalisation and consumer groups such as Millennials and Generation Z are forcing a rapid change in consumer behaviour. The number of new brands and products rapidly establishing themselves and growing into leading positions has never been greater.
Humble Group has several fast-growing and new brands in its portfolio. A key part of its growth strategy is to own ‘pioneering brands’ – where it can demonstrate product concepts, change and consumer and retailer demand for its solutions.
Humble Group has developed a wide range of products with unique properties and value propositions for consumers in terms of function, nutrition and sustainability. The Group has a clear focus on fast-growing segments within FCMG such as foodtech, functional food, eco- and sustainable beauty.
Humble Group targets a global FMCG market, an industry with a turnover of over SEK 100,000 billion. The company already has customers on every continent and distribution networks in a large number of countries.
