Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is a young, dynamic and innovative FMCG group delivering products that are better for you and the planet. The group consists of +47 companies operating in the fast-growing segments of healthy food and snacks, and sustainable beauty and health.Humble is a global FMCG group of fast-growing, entrepreneurial companies specializing in innovative, healthier and more sustainable consumer products.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Humble Group is on a journey to transform the FMCG industry. Today, the Group has presence in three leading categories with our products and we are continuously expanding the product portfolio through product innovation and acquisition of new companies.
Location:
United Kingdom
Segment:
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Founded
Joined Humble
Location:
Sweden
Segment:
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Denmark
Segment:
True Co. was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Founded
Joined Humble
Location:
Australia
Segment:
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
Founded
Joined Humble
Location:
Sweden
Segment:
NATY is a pioneer, trailblazer and leader in the eco-friendly baby and feminine care market with more than 50 products focused on caring for people and the environment. NATY uses renewable and compostable materials wherever possible – the conventional oil-based plastic has been replaced with a plant-based plastic on the skin while ensuring the goal of matching conventional brands in terms of performance. Founded in 1994, NATY nappies remain one of the most environmentally friendly disposable nappy options on the market.
Founded
Joined Humble
Location:
United Kingdom
Segment:
Go Superfoods is a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira, as well as wholesale ingredient sales and private-label production. Go Superfoods is also the rights holder of the “Sevenhills Wholefoods” brand, which is sold directly to consumers online.
Founded
Joined Humble
Location:
Sweden
Segment:
Privab is a nationwide market player in trade and logistics partners in mainly confectionery, snacks, sports nutrition and beverages to consumer goods chains and independent local customers.The companies also provide a number of concepts such as MyWay (store concept), Gottmix (bulk candy) and NRG FOOD (gym and sports nutrition) to hundreds of stores around Sweden.
Founded
Joined Humble
Location:
Sweden
Segment:
Tweek is one of the market leader in sugar-reduced sweets. The company has a broad portfolio of both packaged and loose-weight sweets, all with a base of natural ingredients and fibre, which reduces the calorie value by up to 50% compared to traditional sweets. Thanks to its strong product range and effective marketing, Tweek has established a market-leading position in Sweden, with its sights set on the rest of the Nordic region, the UK and Germany. behind strong brands such as Pro!Brands, HealthyCo and Aloes.
Founded
Joined Humble
Location:
Sweden
Segment:
Wellibites is a healthier alternative to ordinary sweets, with a unique formula that contains vitamins and minerals. The products are completely sugar-free, vegan and contain only natural flavours and colours. Wellibites is now available in most Swedish supermarkets and is also being launched internationally. Wellibites is on a mission to contribute to better health in its own way – one small step at a time.
Founded
Joined Humble
Location:
Finland
Segment:
Oy Soya AB is the company behind Jalofoods – a pioneering brand that caters to the natural, flavourful and sustainable food market. The Jalofoods range includes both Jalotofu and Jalotempe, which are organic staples in tasty, protein-rich vegetarian cooking. Both product families are produced locally in Finland using nutrient-rich, organic European soybeans and Finnish organic legumes. Their flagship product Jalotofu is the first Europe Soya-certified organic tofu in the world.
Founded
Joined Humble
Location:
Sweden
Segment:
Limitless Brands is a Swedish brand house within sports nutrition, health, and functional foods. We own and develop the premium brands Viterna, Slender Chef, and Ignited Accessories, and are responsible for the entire value chain from product development and quality assurance to packaging design, marketing, e-commerce, and retail.
In addition to our own brands, we manage exclusive distribution of international products in dietary supplements and training equipment, enabling us to offer a broad and dynamic portfolio that meets the needs of specialty retail, grocery retail, and online channels.
Founded
Joined Humble
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Location:
United Kingdom
Segment:
Founded
Joined Humble
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
True Gum was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Location:
Denmark
Segment:
Founded
Joined Humble
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
Location:
Australia
Segment:
Founded
Joined Humble
NATY is a pioneer, trailblazer and leader in the eco-friendly baby and feminine care market with more than 50 products focused on caring for people and the environment. NATY uses renewable and compostable materials wherever possible – the conventional oil-based plastic has been replaced with a plant-based plastic on the skin while ensuring the goal of matching conventional brands in terms of performance. Founded in 1994, NATY nappies remain one of the most environmentally friendly disposable nappy options on the market.
Location:
Sweden
Segment:
Founded
Joined Humble
Countries With Our Local Teams
Markets Covered Through Distributors
Continents of Global Presence
Points of Sale Worldwide
Sweden
United Kindom
Other Countries
Rest of Nordics
Australia
USA
Humble Group was born out of an ambition to challenge conventional FMCG companies with a focus on products that are better for you and the planet. With sustainability as our guiding principle, we are building a platform to create synergies and a structure for increased growth and profitability within the group companies. The Group’s strategy is to grow organically and through acquisitions, supporting companies led by strong entrepreneurs. Our vision is to become the leading group of companies for consumer products with a focus on health and sustainability.
The FMCG industry is one of the world’s largest markets and is undergoing a major transformation. Digitalisation and consumer groups such as Millennials and Generation Z are forcing a rapid change in consumer behaviour. The number of new brands and products rapidly establishing themselves and growing into leading positions has never been greater.
Humble Group has several fast-growing and new brands in its portfolio. A key part of its growth strategy is to own ‘pioneering brands’ – where it can demonstrate product concepts, change and consumer and retailer demand for its solutions.
Humble Group has developed a wide range of products with unique properties and value propositions for consumers in terms of function, nutrition and sustainability. The Group has a clear focus on fast-growing segments within FCMG such as foodtech, functional food, eco- and sustainable beauty.
Humble Group targets a global FMCG market, an industry with a turnover of over SEK 100,000 billion. The company already has customers on every continent and distribution networks in a large number of countries.
