About Us
- People on the Ground
Points of Sale Worldwide
Сontinents Footprint
8.1
billion SEK- Nordic Distribution
- Quality Nutrition
- Sustainable Care
- Future Snacking
What We Do
Humble specialize in driving value and accelerating growth in small and medium-sized FMCG companies.
Our Objective
To lead the transformation towards healthier FMCG products in the consumer market.
Our Strategy
Humble’s stradegy is built on decentralized governance, combined with a vertically integrated business model. Collaboration across subsidiaries is optimized through central support functions to drive synergies and value creation.
Coverage of the FMCG Value Chain
- Manufacturing
- Brands
- Distribution
Future Snacking
- Confectionary
- Healthier snacking
- Healthier snacking
Sustainable Care
- Personal and home care
- Natural brands
- Retail partner
Quality Nutrition
- Sport nutrition & wellness
- Sport nutrition & wellness
- 15 Golden Athlete stories in Sweden
Nordic Distribution
- Sport nutrition & wellness
- Pick & mix candy
- Wholesale and niche distribution
Our Business Model
Decentralized governance, supported by active ownership.
Active Ownership
- Company boards
- Strategic planning
- M&A
- Investment financing
Portfolio Management
- Industry expertise and sounding board
- Sustainability
- Hands-on support
Decentralized governance model at our core
Our entrepreneurs manage the day-to-day operations.
Synergies
- Legal, Finance & IT
- Vertical integration
- Procurement and supply chain
Investment criteria
- Flexible investment horizon
- Ownership structures
- Value chain agnostic
Our Story
What We Do
Humble specialize in driving value and accelerating growth in small and medium-sized FMCG companies.
Our Objective
To lead the transformation towards healthier FMCG products in the consumer market.
Our Strategy
Humble’s strategy is built on a decentralized governance combined with a vertically integrated business model. We optimize the collaboration between subsidiaries and offer central support functions to capitalize on synergies and value creation.
- People on the Ground
Points of Sale Worldwide
Сontinents Footprint
8.1
billion SEK- Nordic Distribution
- Quality Nutrition
- Sustainable Care
- Future Snacking
Coverage of the FMCG Value Chain
- Business Segment
- Future Snacking
- Manufacturing
- Confectionary
- Brands
- Healthier snacking
- Distribution
- —
- Business Segment
- Sustainable Care
- Manufacturing
- Personal and home care
- Brands
- Natural brands
- Distribution
- Retail partner
- Business Segment
- Quality Nutrition
- Manufacturing
- Sport nutrition & wellness
- Brands
- Sport nutrition & wellness
- Distribution
- 15 Golden Athlete stories in Sweden
- Business Segment
- Nordic Distribution
- Manufacturing
- —
- Brands
- Pick & mix candy
- Distribution
- Wholesale and niche distribution
Our Business Model
Decentralized governance, supported by active ownership.
Decentralized governance model at our core
Our entrepreneurs manage the day-to-day operations.
Active Ownership
- Company boards
- Strategic planning
- M&A
- Investment financing
Investment financing
- Industry expertise and sounding board
- Sustainability
- Sustainability
Synergies
- Legal, Finance & IT
- Vertical integration
- Procurement and supply chain
Investment criteria
- Flexible investment horizon
- Ownership structures
- Value chain agnostic
Our Story
2020
January 2020
Reversed merger between Pändy and Bayn — the vision to biuld a modern FMCG Group starts.
March 2020
A FMCG Group with the ambition to build a global consumer business.
2021
March 2021
The Humble Co. becomes part of Bayn.
April 2021
Group changes name to Humble Group.
2023
Q1 2023
IFRS GROUP reporting implemented.
2024
August 2024
New financial targets set for the Group.
September 2024
List change to Nasdaq Stockholm Main Market.
2025
September 2025
Business Focus Review-aim to streamline structure.
Cost saving programme of 80 MSEK.
October 2025
New Acting CEO, Noel Abdayem, is appointed.
Our Business Model
Decentralized governance, supported by active ownership.
Active Ownership
- Company boards
- Strategic planning
- M&A
- Investment financing
Portfolio Management
- Industry expertise and sounding board
- Sustainability
- Hands-on support
Decentralized governance model at our core
Our entrepreneurs manage the day-to-day operations.
Synergies
- Legal, Finance & IT
- Vertical integration
- Procurement and supply chain
Investment criteria
- Flexible investment horizon
- Ownership structures
- Value chain agnostic
Coverage of the FMCG Value Chain
- Manufacturing
- Brands
- Distribution
Future Snacking
- Confectionary
- Healthier snacking
- Healthier snacking
Sustainable Care
- Personal and home care
- Natural brands
- Retail partner
Quality Nutrition
- Sport nutrition & wellness
- Sport nutrition & wellness
- 15 Golden Athlete stories in Sweden
Nordic Distribution
- Sport nutrition & wellness
- Pick & mix candy
- Wholesale and niche distribution
