We specialize in driving value and accelerating growth in small and mid-sized FMCG companies.
Humble Group (ticker: HUMBLE) is a forward-thinking, entrepreneurial FMCG group focused on building the consumer products of tomorrow.
We develop, produce, and distribute brands that are better for people and the planet, combining innovation, speed, and sustainability at scale.
The group is made up of more than 40 fast-growing companies with a shared DNA of entrepreneurship and impact, spanning branding, production, and distribution across key consumer categories.
Humble Group is listed on Nasdaq Stockholm Mid Cap.
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition to Solent’s UK headquarters, the company has operations in China, Hong Kong, South Africa, Vietnam and Australia.
Location:
United Kingdom
Segment:
Founded
Joined Humble
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something bigger.
Location:
Sweden
Segment:
Founded
Joined Humble
Location:
Sweden
Segment:
Founded
Joined Humble
True Gum was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and lozenges that are all sugar-free, plastic-free, vegan and use only natural flavors and sweeteners. True Gum is now sold in stores across Europe.
Location:
Denmark
Segment:
Founded
Joined Humble
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
Location:
Australia
Segment:
Founded
Joined Humble
NATY is a pioneer, trailblazer and leader in the eco-friendly baby and feminine care market with more than 50 products focused on caring for people and the environment. NATY uses renewable and compostable materials wherever possible – the conventional oil-based plastic has been replaced with a plant-based plastic on the skin while ensuring the goal of matching conventional brands in terms of performance. Founded in 1994, NATY nappies remain one of the most environmentally friendly disposable nappy options on the market.
Location:
Sweden
Segment:
Founded
Joined Humble
Solent
Solent Group is a leading supplier of external branded, licensed and proprietary products to the consumer products sector in the UK as well as several international markets. The company has an extensive distribution network and a strong focus on healthy snacks and environmentally conscious products across most categories including personal care and household. In addition […]
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The Humble Co.
We’re The Humble Co., born in Sweden from a simple idea by a dentist who believed oral care could be done better – for people, and for the planet. It all started in 2013 with one small innovation: a bamboo toothbrush designed to replace plastic without compromising on quality. A small change that sparked something […]
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Pändy
Born in Sweden and loved worldwide, Pändy reinvents iconic Swedish candy with less sugar but all the flavour. Pändy is the market leader in sugar-reduced confectionery in both Sweden and Norway, selling hundreds of thousands of products every week. The brand’s mission is to make better candy an everyday choice—full of taste, reduced in sugar, […]
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True Co.
True Co. was founded in 2017 in Copenhagen, Denmark, by a team of entrepreneurs who set out to transform the gum market. After learning that conventional chewing gum is a major contributor to our litter problem, the team behind True Gum knew they could find a better alternative. True Gum offers 100% plant-based gum and […]
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Body Science
Body Science is based in Queensland, Australia and the Company offers a wide range of healthy products including protein powders, bars, creatine and other performance based supplements. Body Science conducts both B2B and D2C sales, with an extensive customer portfolio of major food, pharmacy and retail partners, as well as specialist retailers and online players.
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Naty
NATY is a pioneer, trailblazer and leader in the eco-friendly baby and feminine care market with more than 50 products focused on caring for people and the environment. NATY uses renewable and compostable materials wherever possible – the conventional oil-based plastic has been replaced with a plant-based plastic on the skin while ensuring the goal […]
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Go Superfoods
Go Superfoods is a leading producer and supplier of premium products in the organic and ecological superfood category. The company provides superfoods to retailers and distributors under its own established brands Green Origins, Rainforest Foods and Puira, as well as wholesale ingredient sales and private-label production. Go Superfoods is also the rights holder of the […]
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Privab
Privab is a nationwide market player in trade and logistics partners in mainly confectionery, snacks, sports nutrition and beverages to consumer goods chains and independent local customers.The companies also provide a number of concepts such as MyWay (store concept), Gottmix (bulk candy) and NRG FOOD (gym and sports nutrition) to hundreds of stores around Sweden.
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Tweek
Tweek is one of the market leader in sugar-reduced sweets. The company has a broad portfolio of both packaged and loose-weight sweets, all with a base of natural ingredients and fibre, which reduces the calorie value by up to 50% compared to traditional sweets. Thanks to its strong product range and effective marketing, Tweek has […]
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Wellibites
Wellibites is a healthier alternative to ordinary sweets, with a unique formula that contains vitamins and minerals. The products are completely sugar-free, vegan and contain only natural flavours and colours. Wellibites is now available in most Swedish supermarkets and is also being launched internationally. Wellibites is on a mission to contribute to better health in […]
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Jalo Tofu
Oy Soya AB is the company behind Jalofoods – a pioneering brand that caters to the natural, flavourful and sustainable food market. The Jalofoods range includes both Jalotofu and Jalotempe, which are organic staples in tasty, protein-rich vegetarian cooking. Both product families are produced locally in Finland using nutrient-rich, organic European soybeans and Finnish organic […]
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Limitless
Limitless Brands is a Swedish brand house within sports nutrition, health, and functional foods. We own and develop the premium brands Viterna, Slender Chef, and Ignited Accessories, and are responsible for the entire value chain from product development and quality assurance to packaging design, marketing, e-commerce, and retail. In addition to our own brands, we […]
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Babblarna by Humble
Humble Group has started a collaboration with Hatten Förlag on the beloved children’s universe Babblarna. The goal is to create a new era of SUSTAINABLE CARE with a focus on sustainability, health and design – and to make everyday life easier for all parents with Babblarna’s playfulness.
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Grahns
Grahns Konfektyr AB is a leading Swedish confectionery manufacturer with a wide range of products and a strong position in sugar-free and sugar-reduced confectionery. The company is run by a young entrepreneurial team with extensive experience in product development, branding and sales of confectionery. Their confectionery can be found pre-packed in bags or in the […]
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SwedishCandy.com
Where every bite is a journey into the heart of Swedish sweetness. Born from a passion for crafting the finest candies, our brand combines traditional Swedish recipes with a modern twist, creating a unique confectionery experience that delights both young and old.
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Franssons Konfektyr
Franssons is a Swedish family business based in Gränna that produces confectionery, foam and jelly products for the Swedish market. They also export products to the Nordic countries and the rest of Europe.
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Grenna
Grenna Polkagriskokeri is a family-owned company that produces and sells polkagris and other confectionery. The products are manufactured in the company’s own factory in Jönköping. Grenna Polkagriskokeri sells its products in attractive packaging both online and directly to consumers via its shop in Gränna. They also have a small polkagricookery next to the Gränna shop […]
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La Praline
La Praline is a family-owned producer of chocolate truffles and is one of Sweden’s leading confectionery producers. La Praline has a wide range of truffles in different flavours, and all products are produced locally outside Borås. The products are sold under the La Praline brand to shops and wholesalers, and are also available as private […]
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First Class Brands
First Class Brands of Sweden AB is the company behind strong brands such as Pro!Brands, HealthyCo and Aloes. They are also the leading distributor of the Humble Group’s product portfolio to the daily grocery trade in Sweden.
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Ewalco
Founded in 1980, Ewalco is one of Sweden’s leading suppliers of raw materials and ingredients. EWALCO has extensive experience in industrial flows, which makes them a reliable partner in the food and feed industry. They are an active partner in our customers’ production and product development and also support with efficient logistics solutions.
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The Bars Production
Bars Production is a Swedish manufacturer specializing in high-quality private-label energy and protein bars. With a strong focus on product development and innovation, they support brands throughout the entire process – from early concept and recipe creation to full-scale production and packaging.
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Natumin Pharma
Natumin Pharma develops and manufactures beverages, dietary supplements, dermatological and cosmetic products based on solid knowledge and research. For over 12 years, we have worked with strict quality requirements and careful routines in the pharmaceutical industry. This solid background makes us a natural partner for companies that want to develop and produce products with a […]
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Lev Diet
LEV is a Portuguese brand active in the production and sale of dietary supplements and healthy foods, snacks and ready meals with high biological protein values. LEV commercializes products under its own brands with a portfolio of about 150 different products. The company produces both in-house in Porto and Aveiro, Portugal, and through contract manufacturing […]
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Kryddhuset
Kryddhuset i Ljung AB is a leading manufacturer of spices and spice mixtures. The company has an attractive range of different spice mixes with a focus on organic and sustainable production and natural raw materials.
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Carls-Bergh Pharma
Carls-Bergh Pharma develops and manufactures self-care products for better health. Their focus is on safe and trustworthy products of the highest quality. Customers include retailers of dietary supplements and natural remedies as well as manufacturers in the health and nutrition sector. Carls-Bergh Pharma can help you with product development and provide a quote for manufacturing […]
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Marabu
MARABU Markenvertrieb GmbH is an international marketing and sales company in the FMCG sector. It provides customers in the pharmacy, grocery and specialty retail sectors with Humble Group’s own brands as well as external brands for which MARABU owns exclusive sales and licensing rights.
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Vitalkost
Founded in 1975, Vitalkost AS is one of the pioneers in the import and sale of organic food products in Norway.Today, Vitalkost AS is a company that imports and distributes organic food products, including beverages, snacks, food, natural skin care and supplements. For dietary supplements, Vitalkost AS sells and distributes its own brand: Shift High […]
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Green Sales
Green Sales Distributions is a leading supplier of environmentally conscious and healthy lifestyle products in FMCG. They market several well-established and leading functional confectionery brands while catering to the vegan, sugar-free and lactose-free market under their own brands Green Star and DeBron. Green Sales Distribution has extensive experience in product development and innovation and has […]
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Amberhouse
Amber House is based in Lewes, UK. The company markets, sells and distributes its own brands as well as licensed products mainly in the beauty and health sector to leading companies and chains such as Boots and Primark.
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Amerpharma
Amerpharma is a market-leading European manufacturer of sugar and low-calorie sauces, jams and syrups. The company has its own production facilities and sells products under its own brands to around 100 customers in Europe, Asia, the USA and the Middle East. The company has a strong focus on product innovation and development and has been […]
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Fancy Stage
FancyStage is a leading Portuguese manufacturer of high-tech FMCG products, with a range in cosmetics, beauty and wellness. The company has enjoyed fantastic growth since its inception in 2012 and was awarded in 2019 by the Financial Times as the fastest growing company in Portugal and ranked 139th in Europe. The company has a very […]
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Golden Athlete
Golden Athlete was founded in 2014 when they began their journey towards offering Sweden’s widest and most specialised range of supplements, fitness clothing, tools and sports nutrition. The company’s 17 stores were recently named Chain Store of the Year and have recently launched their full range online. The company markets and sells its own brands […]
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Beson
Beson supplies the Scandinavian market with products for everyday consumption such as candles, household cleaning products and bath and body products – both under its own brands and private labels. Beson’s success is a result of offering an attractive product portfolio and constantly working to improve its offering in collaboration with its customers.
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Vitargo
Vitargo is the world’s leading patented carbohydrate supplement that delivers the fastest body fuel before, during and after exercise. Vitargo’s superiority means it also supports same-day recovery for tournament competitions and multi-training days. Vitargo’s claims are all science-based, with all on-pack properties supported by published scientific research.
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Delsbo Candle
Delsbo Candle is a Swedish company that is a leader in the production of candle manufacturing, and specializes in the production of eco-labeled candles. Delsbo was the first to get the Nordic Ecolabel on its candles and is today the only candle producer in the world that manufactures its entire volume in accordance with the […]
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Fitnessgrossisten
Fitnessgrossisten AS is a Norwegian company founded in 2012. From a modest start in a small warehouse of 50 square meters, the need for more space has steadily grown. After several relocations, we are now based in a modern high-bay warehouse of 1,200 square meters in Kristiansand.
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